Burcademy

How to design a fun and rewarding journey to learning how to cook

Year: 2021
E-learning
Web-App

E-learning platform and implementation as a Web-App for an application for interactive learning of burger preparation. Burcademy is based on a didactic concept paper for the thoughtful handling of ingredients and the simple and fun introduction to your own cooking.

Landing Screen Mockup
Documentation of the process

What we did

  • Elaboration of a customized didactic teaching concept for learning food preparation through target group analysis.
  • Idea generation phase and elaboration of the interaction structure. Divided into a theoretical learning part (Burger Academy) as well as a practical part for learning the interactive production of burgers.
  • Iterative process of the branding and visual design of the interactive App – including logo, colors, tonality, visual elements, animations and more.
  • Development of the Web-App with modern Web-Technologies as well as production of a movie.

Wait, what is Burcademy?

focus on the process
Burcademy (Burger+Academy) is an interactive learning app for learning how to prepare burgers in a playful way and for learning the basics and further information about cooking. the web app, which has been optimized for tablets, is divided into two areas for this purpose.

Within the academy, you can expand and test your knowledge in various lessons, from the basics of nutrition to the precise use of spices. After successful completion, new ranks and content can be unlocked. The acquired knowledge can be used in the practice-oriented part of the application to interactively learn the preparation of various burgers.

By selecting different preferences such as vegetarian burgers, specific preferences can be targeted. An ingredient calculator enables the immediate adaptation of the preparation. Simple step-by-step instructions guide the user through the preparation of the culinary highlights. The hand-curated content promises high enjoyment and easy replication.

Results that are a pleasure to share.

Burger making

Burger-making-process

design elements and documentation parts

Excerpt of the documentation and the information architecture.

Web-App Mockup

Using the App on the iPad parallel with a Desktop PC

Tablet Mockup

Burcademy on IPad (Mockup)

The journey to create an experience-focused mature web app on a didactic basis.

focus on the process
Phase 1: Discover & Ideate
The process for this app started with a compilation of content from the basics of nutrition to the types of ingredients, the methods of preparation and  additional content adapted to each level of difficulty. For example, the way spices work or interesting facts about nutrition and burgers. Important is a playful tonality and the entertaining presentation of the information.

Phase 2: Define
The second phase focused on structuring the content and designing the presentation options. To this end, we revised the architecture of the content and learning control several times and iteratively tested and improved it. Some concepts developed are the integration of difficulty levels, personalization options, learning objective control through interactive elements and quizzes within the individual lessons. We also use gamification approaches by integrating audiovisual feedback for lesson completion and level advancement. A comprehensive glossary helps learners to deepen their knowledge. In the practical part the learned knowledge can be applied using interactive step-by-step instructions. With the help of appealing and clearly presented photographs of the individual steps, as well as interactive elements such as timers or an ingredient calculator, users can try out the recipes themselves quickly and easily.

Phase 1: Develop & Redefine
The next phase involved the design of the application. For this, different fonts were tested and the focus was placed on a natural appearance. For this, not only a "stamped" font was used, but also the color selection and the choice of organic-looking textures were geared towards this. In addition, suitable icons had to be designed and call-to-action buttons and selection buttons had to be adapted. Graphic elements such as hand-drawn illustrations and self-made product photographs rounded off the overall graphic concept. In addition, animations of the illustrations and icons as well as micro-animations were used to give users personal and application-based feedback. The web app was also to be optimized specifically for the tablet; a mobile version was not planned. For testing, the application was given to different test groups. The feedback was iteratively taken up and incorporated after the questionnaires had been devised. For example, the theory section was broken up by interactive flip cards.

Phase 1: Deliver
Finally, the delivery phase included the elaboration of the web app. Based on modern web technologies such as HTML5, CSS3 and Javascript on VUE.JS basis, the page was programmed and delivered to the domain "burcademy.com". By integrating a service worker, cookies are saved and progress can be resumed even after closing the app. In addition, the application was designed as a web app, so it can be downloaded to the respective tablet and used directly from the menu. At the end the previous video tutorial was shot, which shows the possible uses of the application and gives users a direct first look at the app.
Burger making

Product photography of the preparation of a cranberries burger.

Burger Academy Mockup

Web-App showing the theory learning part.

Web-App Mockup

Step-by-step preparation approach.

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