Summary of the findings
User experience design and knowledge of usability principles provide designers with a solid foundation for product development. The combination of focusing on people, ensuring technical feasibility, and safeguarding business interests allows UX design to be used as an economically profitable tool within companies. The presented RODI (Return On Design Investment) confirms this. The basis of the analyzed design discipline is the human being as an individual and within a user or customer group. In this respect, the knowledge of their needs and requirements, as well as the associated fundamentals of human action, is a fundamental building block within the development of the UX designer.
International, national and local circumstances, their implications and interconnectedness also require an increased vision and change of perspective on the human being within a larger system. Accordingly, it is important not to focus the product development cycle exclusively on the customer group, but to also include the systemic effects. On the basis of a globalized world population and increasing technologization, care must also be taken to implement cultural peculiarities and individual characteristics in the design process. Core competencies of human-centered design are ethics and empathy.
Implications of System Orientation
Whether systemic, circular, disruptive or sustainable design - the core idea within these partly different design approaches is the same: the consideration of systemic interconnections within the design practice. While designers and companies often lose focus and design products too short-sightedly, they forget within the linear design process that the created results are part of a widely interconnected system. The effects of the work as a UX or UIDesigner are passed on to the customer, the human being and ultimately to the planet and the following generations.The chapter on systemic design disciplines includes various orientations that have internalized this principle as a guiding principle within the design philosophy. Systems-oriented design approaches shift the focus from "people at the center of development" to "people at the center of a comprehensive system.
From "Human-Centered" to the "Human within a System".
The modern world is interconnected. Intercultural cooperation, technological progress and easy access to mass media make it essential to incorporate ethical and empathetic standards into the design of both products and services. In this context, people are often seen as capital assets. Individual needs are manipulated, evolutionary predispositions are used, and psychological obsolescence pushes people to buy more and more products. At the same time, customers are disclosing more and more data, some of which is being used unethically, passed on and exploited for marketing purposes. But social transformation processes such as demographic change and the growing together of the world's population also pose new challenges for design. Accessibility, inclusion, and ergonomic principles are becoming increasingly relevant.
