To address a new target group in the classic craft sector and communicate the topic of energy efficiency, it requires a clear concept and a convincing visual presentation, which communicates both the reference to the human being and the professionalism. With Energieberatung Salzgeber I have therefore gone new ways. The particularly important topic of energy consulting is especially now in the future of ever greater relevance.
How do you manage to bring a wide range of application areas - from funding possibilities, to measurements, assessments of damage and the creation of energetic future perspectives - under one brand?
From Research to Brand Identity
The focus on a conscious differentiation while preserving known principles played a major role. For this purpose, the market competition was analyzed, target groups defined and information collected around the areas of energy, house building, renovation and funding. The findings were jointly evaluated and elaborated. The result is the elaboration of the brand identity for “energieberatung salzgeber”. A fresh, modern and at the same time professional appearance that provides a young consulting firm with a holistic corporate appearance. Especially important was on the one hand the personal reference to the customers as well as the mediation of the professional competence.
A design that fits
For this purpose, the appearance combines on the design side free-standing elements, which express the special dynamics of the brand, a green color palette, which communicates the familiar in a fresh way and with the “Source Sans Pro” a modern font basis, which expresses particularly high readability and clarity. By using different font cuts and overlays, the brand identity becomes flexible. In addition, high contrast ratios were ensured to ensure universal presentation and readability.
Content and Optimization
On the conceptual side, the content basics were jointly laid. Afterwards I independently worked up the technical aspects, sketched and conceptualized the information architecture and mediation of the website. For the implementation, the texts were formulated SEO-compliant, headlines and texts written appealingly and the website composed. Subsequently, an on-page optimization was performed, compression of images for shortened loading times as well as the self-explanatory adaptation of the design for mobile and tablet. As a conclusion, the DSVGO conformity and the implementation of the cookie banner was done.
